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Who We Are

Decision Insight Ltd. is an independent market and social research firm specializing in strategic and tactical research for profit and non-profit organizations in Africa.

We offer a full-house research service, undertaking all phases of the research process from designing the study, executing the fieldwork and processing the data, to interpreting and presenting the findings to our clients in actionable, user-friendly summaries, and generally with conclusions and recommendations.

We have experience conducting both qualitative and quantitative surveys.

Our staff are career researchers having worked on both the client side as well as research agencies over the years. This uniquely valuable background informs the marketing and positioning of some of the most prominent brands in the marketplace.

We are problem solving partners not just research project suppliers and we aim to unpack the commercial context and consumer issue in every single project.

More importantly at Decision Insight we believe that the ultimate measure of your research investment is the result you achieve from the actions you take.

Mission

Decision Insights is a market research firm that is dedicated to helping organizations make important business decisions through the use and analysis of actionable market intelligence.

Vision

To be the leading and trusted source of relevant and meaningful market and consumer information that enables our clients to make smarter and impactful decisions.

Expertise

We focus on understanding your business issues so we can provide the right solutionsand expertise to uncover the insights you need to accelerate your business growth.

Our Clients

Over a decade of consumer research experience have groomed the team at Decision Insights Information *roup to actively anticipate the emerging needs of clients through an understanding of market dynamics hence provide relevant insights to our clients. Our client base covers a broad spectrum of sectors including but not limited to: