We have robust systems and experienced teams in place to ensure high-quality data collection, careful data handling, and clear reporting. Our processes are designed to produce reliable insights that decision-makers can confidently use.
Data Collection Methods
We apply a range of qualitative and quantitative data collection approaches, selected based on research objectives and target audiences. These include:
- Face-to-face interviews conducted in homes and central locations
- Focus group discussions
- In-depth interviews
- Online interviews
- Consumer panels
- Consumer immersions
Data Collection Capabilities
Our teams use modern and flexible data collection systems, including:
- CAPI which is computer assisted personal interviewing using handheld devices
- CAWI which is computer assisted web interviewing
- CATI which is computer assisted telephone interviewing
- PAPI which is paper and pen interviewing where required
These systems enable faster data collection, real-time validation, and improved data accuracy.