Decision Insights Information Group is an independent market and social research firm specializing in strategic and tactical research for profit and non-profit organizations in Africa. We offer a full-house research service, undertaking all phases of the research process from designing the study, executing the fieldwork and processing the data, to interpreting and presenting the findings to our clients in actionable, user-friendly summaries, and generally with conclusions and recommendations.

We have experience conducting both qualitative and quantitative surveys. Our staff are career researchers having worked on both the client side as well as research agencies over the years. This uniquely valuable background informs the marketing and positioning of some of the most prominent brands in the marketplace. We are problem solving partners not just research project suppliers and we aim to unpack the commercial context and consumer issue in every single project.

More importantly at Decision Insight we believe that the ultimate measure of your research investment is the result you achieve from the actions you take.